To unearth the age-old secrets of sales and marketing, I journeyed 2,600 miles to Cabo San Lucas on the extreme southern tip of Baja California Sur.
Actually, it was just a vacation.
But during what was a carefree trip spent mostly on the beach and in margarita bars, I inadvertently received a Mexican marketing lesson and crystal-clear insight into what it really takes to be successful in selling services and promoting products.
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1 year 10 weeks ago
1 year 10 weeks ago