Book marketing has come a long way from the old world of mouth publicity and recommendations to the latest online promotion techniques. While earlier books used to sell on the name and reputation of the authors, new promotional book marketing ideas and concepts are used these days to narrowcast on the desired audience. Though, traditional means of book marketing are mostly trusted by the authors even to this date. The websites such as Kindle, Amazon are very popular among the readers which make it compulsory for the authors to make their books readily available on these online platforms.